Intense competition: The company was exposed to intense competitive pressure in its market, as it was forced to constantly innovate and provide products and services that exceed customer expectations.
Lack of funding: At the beginning of its journey, the company was suffering from a lack of funding, which could hamper its growth. She had to find creative solutions to attract investments and secure the necessary financing to develop her business.
Recruitment challenges: It was difficult to attract and retain competent talent and experienced employees in the competitive labor market, which required the company to implement effective human resources policies.
Technological changes: The company had to keep pace with rapid technological developments and ensure that its products and services remain relevant and meet market needs.
International Expansion: When the company decided to expand into new markets, it faced challenges such as